Chatbots can help improve overall campaign performance by leaps and bounds, with one campaign achieving a 98% open rate and 12 times higher click-through rate.
Hubspot
What sets our bots platform apart
See for yourself why enterprises around the world trust our platform to build conversational chatbots. Our Bots Platform is an end-to-end platform that was built, from the ground up, with the enterprise in mind and includes all the features media and entertainment companies need to build powerful and transformative bots at scale.
- Chatbots built on our platform help your business exponentially increase user engagement and retention.
- Our chatbots help your business to improve the overall customer experience and achieve higher user acquisition and CSAT scores.
- Our chatbots run 24/7 and provide engaging conversational user experiences across all channels – including text, email, mobile apps, websites, and more – with a high degree of accuracy and throughput. This frees up your team to focus on high-priority and high-impact tasks, increasing overall productivity.
How bots provide new opportunities and competitive advantage for media and entertainment companies
Provide personalized news, updates and releases
Leading media companies know that they have to go beyond providing news stories worth reading, and that they have to deliver news in new and novel ways in order to attract and retain readers and subscribers.
Promote tours and events
Effectively promoting tours and events and driving ticket sales – without breaking the bank – is important for businesses in the media and entertainment sector. Our chatbots make it easy to spread the buzz about upcoming events because they allow you to leverage popular social media platforms, websites, and other channels to get the word out in such a way that speaks to various segments of your audience. Our chatbots allow you to send helpful, personalized alerts and notifications about upcoming events and tours – based on user interests and content preferences – and can even be used to sell tickets directly on event pages, Facebook pages, and more.
Conduct customer satisfaction surveys
Chatbots built on the Kore.ai platform allow media and entertainment companies to create and deploy engaging, personalized and interactive conversational customer satisfaction surveys that help you measure and improve the customer experience. Our bots can handle virtually any type of customer satisfaction survey including, but not limited to, product, support, sales, and website satisfaction surveys across multiple channels. The platform automatically collects customer feedback and provides all the analytics and actionable insights you need to continually improve your marketing efforts.
Sell more merchandise
Media and entertainment companies generate nearly 20% of their yearly revenue from merchandise sales. Our chatbots can play a major role in helping these companies market and promote merchandise – and ultimately push more product to their customer base. Our chatbots can also save data from past conversations, user profiles, and purchase histories, and leverage this information to push relevant products, promote upcoming tours that may be of interest, or to make personalized offers.
Increase CTRs
Research shows that chatbots are a great way to boost click-through rates (CTR) for media and entertainment companies. Online advertisers want to display their ads as effectively – and as cost efficiently as possible – and thus typically only pay per impression or click. Boosting CTR thus helps increase revenue for media and entertainment companies and makes them more attractive overall as a source of product endorsements and paid testimonials. Our chatbots have already been deployed to websites and other channels by multimedia companies across the world, and have helped countless companies improve website and campaign CTRs. Our bots fundamentally understand a users intent, engages them, and encourages them to click on landing pages and other call-to-action techniques in a way that is more dynamic and interesting than traditional marketing approaches.
Translate and localize content
Content is king for media and entertainment companies. AI-powered chatbots built on our platform can automatically convert a piece of content into other languages for multilingual, regional and international publications. Our bots can also help multimedia businesses collect data on what kinds of content are most desired by their audience, what topics generate the most engagement, and which channels are the most effective for achieving different goals. This data, as well as customer responses and the way in which they describe concepts in everyday language, can be captured by the bot and used to help create new content that speaks to their life.
- Provide personalized news, updates and releases
- Promote tours and events
- Conduct customer satisfaction surveys
- Sell more merchandise
- Increase CTRs
- Translate and localize content
Provide personalized news, updates and releases
Leading media companies know that they have to go beyond providing news stories worth reading, and that they have to deliver news in new and novel ways in order to attract and retain readers and subscribers.
Promote tours and events
Effectively promoting tours and events and driving ticket sales – without breaking the bank – is important for businesses in the media and entertainment sector. Our chatbots make it easy to spread the buzz about upcoming events because they allow you to leverage popular social media platforms, websites, and other channels to get the word out in such a way that speaks to various segments of your audience. Our chatbots allow you to send helpful, personalized alerts and notifications about upcoming events and tours – based on user interests and content preferences – and can even be used to sell tickets directly on event pages, Facebook pages, and more.
Conduct customer satisfaction surveys
Chatbots built on the Kore.ai platform allow media and entertainment companies to create and deploy engaging, personalized and interactive conversational customer satisfaction surveys that help you measure and improve the customer experience. Our bots can handle virtually any type of customer satisfaction survey including, but not limited to, product, support, sales, and website satisfaction surveys across multiple channels. The platform automatically collects customer feedback and provides all the analytics and actionable insights you need to continually improve your marketing efforts.
Sell more merchandise
Media and entertainment companies generate nearly 20% of their yearly revenue from merchandise sales. Our chatbots can play a major role in helping these companies market and promote merchandise – and ultimately push more product to their customer base. Our chatbots can also save data from past conversations, user profiles, and purchase histories, and leverage this information to push relevant products, promote upcoming tours that may be of interest, or to make personalized offers.
Increase CTRs
Research shows that chatbots are a great way to boost click-through rates (CTR) for media and entertainment companies. Online advertisers want to display their ads as effectively – and as cost efficiently as possible – and thus typically only pay per impression or click. Boosting CTR thus helps increase revenue for media and entertainment companies and makes them more attractive overall as a source of product endorsements and paid testimonials. Our chatbots have already been deployed to websites and other channels by multimedia companies across the world, and have helped countless companies improve website and campaign CTRs. Our bots fundamentally understand a users intent, engages them, and encourages them to click on landing pages and other call-to-action techniques in a way that is more dynamic and interesting than traditional marketing approaches.
Translate and localize content
Content is king for media and entertainment companies. AI-powered chatbots built on our platform can automatically convert a piece of content into other languages for multilingual, regional and international publications. Our bots can also help multimedia businesses collect data on what kinds of content are most desired by their audience, what topics generate the most engagement, and which channels are the most effective for achieving different goals. This data, as well as customer responses and the way in which they describe concepts in everyday language, can be captured by the bot and used to help create new content that speaks to their life.
How media and entertainment brands can benefit from chatbots
increase in customer engagement and 45% increase in customer query resolution.
increase in “Buy Ticket” conversions through chatbot conversations on Facebook Messenger.
increase in CTR for “More Information” buttons on news websites.